Product design is a complex synthesis of art and technology, blending emotion with function; innovation with craftsmanship. Roush offers fully integrated services that combine exceptional design, advanced engineering and precise craftsmanship, delivering products that appeal to the senses and meet critical styling, development, and production objectives.
Roush’s Body Engineering group provides complete niche, concept, and prototype vehicle development services that range from styling and modeling through design release and production. In our secure, state-of-the-art Design Studio, we turn renderings, package plans, and CAD/CAE data into precise physical models, and continue development through the complete product cycle to vehicle launch support.
From space frame structures, bodies-in-white and exterior body systems to complete interior development, Roush provides support across the entire vehicle – inside and out, start to finish.
Product Design
- Concept Sketches
- Concept Modeling
- 5-Axis Model Milling
- Optical & Laser Scanning
Exterior Body Systems
- Body-in-White
- Structures
- Closures/Hardware
- Ornamentation
Packaging/Design Aid
- Occupant Package
- Mechanical Package
- Design Aid Bucks
- Research Properties