A major OEM asked Roush to develop a futuristic concept vehicle for an international auto show. The design concept for this vehicle, based on a medium duty truck platform, posed some unique challenges. The vehicle had to evoke both brawn and beauty, wrapping a bold, rugged exterior around a high tech, luxurious interior. Complex new technologies had to function flawlessly, fit and finish had to be perfect, and aggressive timing objectives required seamless execution of a number of simultaneous activities.

Roush delivered. Our in-house access to the complete range of development services required to build this vehicle was critical. We were able to plan, communicate, and execute very efficiently, streamlining more traditional program management processes. Roush’s responsibilities included:

Complete body development

• Clay modeling
• Full vehicle epoxy body panels
• Fabrication
• Machining of fifth wheel hitch, door handles and 22 inch custom wheels from billet aluminum
• Custom glass
• Vehicle electronics, including LED lighting system
• Vehicle hydraulic systems
• Custom paint

Interior system development

• Modification and installation of interior systems, including air ride and hydraulic seating
• Interior trim

Chassis engineering

• Driveability issues
• Modification of rolling chassis
• Road-worthiness testing to support development of unique suspension characteristics, including custom gas shocks

The vehicle’s show-quality fit, finish, and performance clearly communicated the manufacturer’s vision of a flawless synthesis of innovation, industrial strength, and luxury. Roush’s concept vehicle development services help our OEM customers continue to push the envelope – bringing innovation to the showroom floor.