A more thrilling thrill ride.
The modern theme park is more than an exciting vacation destination. It is a full-scale adventure. A perspective-shifting escape. How can future theme parks embody pure wonder? By fully embracing the power of imagination.
At theme parks, the line between virtual immersion and real-world experience is increasingly blurry. Next-gen technology is becoming commonplace in this generation. And it’s never been more fun.
Open the gate to sustainability.
Sustainable engineering should have a place in every theme park. Long before guests put on 3D glasses or pull down a lap bar, the process of designing and building a themed adventure must be mindful.
Ride tech is high tech.
We have reached a point where the ride, look, and feel of an attraction must stand out from the crowd. There’s a race to build truly innovative themed experiences — and Roush is winning with cutting-edge tech.
Safe and sound(s of excitement).
The best experience is a safe experience. This spirit guides our Entertainment team, and we are always looking to refine the future of guest safety.