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A more thrilling thrill ride.

The modern theme park is more than an exciting vacation destination. It is a full-scale adventure. A perspective-shifting escape. How can future theme parks embody pure wonder? By fully embracing the power of imagination.

Virtually transformed.

At theme parks, the line between virtual immersion and real-world experience is increasingly blurry. Next-gen technology is becoming commonplace in this generation. And it’s never been more fun.

Open the gate to sustainability.

Sustainable engineering should have a place in every theme park. Long before guests put on 3D glasses or pull down a lap bar, the process of designing and building a themed adventure must be mindful.

Ride tech is high tech.

We have reached a point where the ride, look, and feel of an attraction must stand out from the crowd. There’s a race to build truly innovative themed experiences — and Roush is winning with cutting-edge tech.

Safe and sound(s of excitement).

The best experience is a safe experience. This spirit guides our Entertainment team, and we are always looking to refine the future of guest safety.

Let us get you from here to the thrills of tomorrow.

Reach Out