Roush Creative Services is a multifaceted design studio working collaboratively with our diverse customer base to produce highly creative product design solutions. Working with electric vehicle developers from startups to large OEMs, we bring product ideas to market efficiently and seamlessly with Roush’s fully-integrated suite of electric vehicle development capabilities.

Starting with concept ideation and digital design, our team of experienced designers takes the customer’s vision and brings it to life. With our Studio Engineering capabilities, we apply our expertise along the electric vehicle development process. We confirm the functionality of the customer’s vision while maintaining the creative image. Within our 5 clay studios, we produce full-size clay models utilizing our highly precise 5-axis mills. Executed with the highest quality and commitment, Roush Creative Services supports customer needs from Ideation through Production Level Releases and Prototypes.

If You Can Dream It, We Can Build It


  • Competitive Design Analysis
  • Concept Sketching
  • Renderings and Client Presentations

Studio Engineering

  • Program/Project Management
  • Studio and Concept Engineering
  • Packaging Studies

Digital Design

  • Alias 3D Design
  • Class A Surface Development
  • 3D Digital Renderings and Animation

3D Model Development

  • Scale and Full Size Clay Modeling
  • 3 and 5 Axis Foam and Clay Milling
  • Wind Tunnel Models and Support
  • Digital Scanning

Proof of Concept

  • Electric vehicle Graphics and Film Printing
  • In-house Rapid Prototyping
  • Finished Concept and Show Model Services

Facilities and Equipment

  • 5 State of the Art Secured Studios
  • Flush Mounted Surface Plates
  • Specific Lighting

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