How is Roush driving the future?

Let’s discover how automotive connected mobility will impact our future.

Automotive mobility has moved us for over a century. Our vehicles are an extension of our lifestyle, our personality, and our values. But the automotive world is constantly changing — and Roush strives to be at the forefront of its evolution. That’s why we lead the industry with software-defined mobility solutions that are driving the future of automotive development. 

How are autonomous EV cars influencing design and production strategies for urban mobility solutions?

Autonomous electric vehicles (EVs) are reshaping urban mobility through incredible breakthroughs in design and production. EVs offer more layout flexibility, smaller cabin sizes, and enhanced maneuverability. These all combine to enable compact, efficient designs optimized for city environments. The absence of a traditional driving cabin can also allow for more innovative interiors and better space utilization.

Autonomous technology requires advanced sensor integration and sophisticated software engineering that transforms vehicle architecture. At Roush, we integrate cutting-edge software solutions into our autonomous and EV production strategies. This empowers our customers to prioritize scalability, modularity, and commercialization for real-world environments.

Embracing software-defined mobility and EV technology goes beyond delivering the latest innovations. These solutions can positively revolutionize the places where we live, work, and play.

Roush’s work in connected mobility has impacted multiple customers over the years, ranging from global passenger vehicle brands to niche EV sports car manufacturers. A few example projects include:

• Multiple EV customers, including most EV lineups for global automakers. These include Ford, Subaru, Stellantis, Polestar, Nissan, and more.
• An autonomous EV vehicle producer focused on the development and manufacturing of cars, fleet vehicles, and pickup trucks.
• Supporting a customer that manufactures heavy-duty commercial battery-electric vehicles, fuel-cell electric vehicles, and energy solutions.

How will shared mobility change the automotive industry?

The automotive industry is facing an inflection point. EV production is ramping up. Customers around the globe are curious about EVs and software-driven mobility. New manufacturers are “breaking the rules” of engineering and design. And Roush is here for it all. Check out a few of the changes we expect to see in the near future.

Mobility-as-a-Service (MaaS)

On-demand transportation models may rise in popularity, where consumers pay for access to vehicles rather than owning them.

AI Integration

Artificial intelligence has clear benefits for enhancing performance and adaptability. We are leveraging AI systems to ensure that our next-gen mobility products are smart, responsive, and built to meet evolving software demands. 

Increased Focus on Fleet Management

Fleet management services (including some of our customers!) will become more prevalent. Vehicles will be optimized for sharing, with features that enhance durability, ease of use, and maintenance.

Sustainability and Efficiency

Shared mobility will help reduce the number of cars on the road, leading to lower emissions and traffic congestion.

New Models and Partnerships

Automakers will increasingly collaborate with innovative companies with the necessary equipment for future success. Developing integrated transportation solutions will also require coordination with stakeholders in our urban centers.

We invite the future. We anticipate the future. We create the future that is better for everyone.

At Roush, our goals are always moving forward. Our ambition for a more connected future is inspired by customers who believe EVs and autonomous mobility have the power to transform our world. Are you ready for the ride?