Manufacturing is changing. Roush is leading.

Built in Detroit. Built for the future.

Detroit is more than our home — it’s our DNA. Jack Roush intentionally built our company in this iconic city, a place where blue-collar work ethic fuels world-class engineering. While other large automotive suppliers were forced to push their work to low-cost countries to stay competitive, we doubled down on our Detroit foundation. That decision wasn’t about convenience. It was about pride. Being in Detroit allows us to lead the industry with technical expertise, top-tier talent, and more recently, resilience against global manufacturing challenges.

We also invest in the future of our city. By hiring locally and training the next generation of engineers, technicians, and innovators, we play a critical role in keeping American craftsmanship alive and thriving.

Innovation lives here.

Did you know? Startups from around the world come to Detroit to bring their ideas to life. That’s because Detroit is a magnet for engineering innovation. Our presence and legacy in the city give emerging companies the chance to collaborate directly with Roush engineering and manufacturing teams, which accelerates development cycles and creates real products right here. In fact, many startups choose to co-locate with us to stay close to our manufacturing capabilities. This enables tighter integration, faster iteration, and a deeper understanding of what it takes to scale or commercialize their novel solutions.

We have found that larger OEMs also value a local partner. Especially today, these organizations are navigating an increasingly fragmented product landscape, which calls for greater agility and faster adaptation. Roush is built for multi-industry support, which can help nearly any OEM combat supply chain delays in other areas of the world.

A partner in a dynamic world.

Our current manufacturing reality has exposed the fragility of international supply chains and manufacturing logistics. It’s an unfortunate reality — companies that depend heavily on overseas parts and production are feeling the sting. By contrast, we have long championed domestic production while balancing international partnerships. This gives us the freedom to control quality, respond quickly to customer needs, and pivot when global conditions shift.

When you walk into a Roush facility, you will probably see an American flag. Every engine, every chassis, every military ground vehicle, and every theme park animatronic figure is a reflection of our commitment to excellence born on home soil. We believe in unleashing the possibilities of American craftsmanship and manufacturing. Not as a slogan or a political statement, but as a way of doing business.

Do you need American manufacturing capabilities? Let’s start a conversation.