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Dean Massab

Chief Commercial Officer for Roush Holdings

As CCO, Dean is responsible for oversight of commercial strategy and business development for all Roush Holdings entities. He plays a key role in defining Roush’s strategic growth and diversification activities. 

Dean also directs strategy, purchasing, IT, marketing, sales, and business development for Roush Industries, and has direct oversight of Roush Enterprise’s products units, Roush Performance and Roush CleanTech. Prior to his appointment as CCO, Dean served as Vice President of Sales and Marketing for Roush Enterprises. 

Dean began his career with General Motors and soon moved to a GM joint venture, GMFanuc Robotics, where he spent 8 years supplying factory automation solutions for stamping, body, powertrain, and paint applications. Dean later took a position with Perceptron, Inc. and eventually became Perceptron’s Executive V.P. – Global Automotive. Perceptron was revolutionary in reducing the build variation of car bodies through in-line optical gauging and process management software. Dean also spent four years as an executive in the information technologies industry. 

Dean holds a Bachelor’s Degree in Economics from Albion College and a Master’s Degree in Business Administration from Oakland University. 

The thing that truly sets Roush apart is that we possess an incredible portfolio of products and commercialization capabilities under one virtual roof.