Dean Massab

Chief Commercial Officer for Roush Holdings


Dean Massab is the Chief Commercial Officer for Roush Holdings.

As CCO, Mr. Massab is responsible for oversight of commercial strategy and business development for all Roush Holdings entities. He plays a key role in defining Roush’s strategic growth and diversification activities.

Mr. Massab also directs sales and business development for Roush Industries, and has direct oversight of Roush Enterprise’s products units, Roush Performance and Roush CleanTech. Prior to his appointment as CCO, Mr. Massab served as Vice President of Sales and Marketing for Roush Enterprises.

Mr. Massab began his career with General Motors and soon moved to a GM joint venture, GMFanuc Robotics, where he spent 8 years supplying factory automation solutions for stamping, body, powertrain, and paint applications. Mr. Massab later took a position with Perceptron, Inc. and eventually became Perceptron’s Executive V.P. – Global Automotive. Perceptron was revolutionary in reducing the build variation of car bodies through in-line optical gauging and process management software. Mr. Massab also spent four years as an executive in the information technologies industry.

Mr. Massab holds a Bachelor’s Degree in Economics from Albion College and a Master’s Degree in Business Administration from Oakland University.

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